A message for recognizing inclusivity in skincare and wellness.
We know skincare isn’t one-routine-fits-all. Entering into 2022, it’s about time we disrupt the understanding it is. Inclusive skincare means better skin days ahead for all.
Rewind a few decades ago, skincare and grooming for men were scarce or even nonexistent; representation for POC had flaws; and the industry thrived on an invite-only appeal. In recent times, there has been a pivotal shift in the skincare industry, specifically in the male grooming market, which has reached a value of $69.8B in 2020. As a collective whole, we’re moving away from 3-in-1 shampoos and non-diverse products to making everyone comfortable with talking about their skin. We understand everyone wants to be their own version of beautiful. That starts here. Thanks to the passionate pioneers of this era who are breaking glass ceilings for more inclusion and presentation, we’re able to witness visible shifts in the skincare industry.
Since the beginning, Awakiin Beauty has designed products that reflect how we reimagine what skincare looks like. We’re constantly thinking forward and acknowledging progress. We understand your beauty is your power, defined by you.
With that being said, it didn’t make sense to divide skincare based on the binary: his and hers. But rather, extend on the simple understanding your inner beauty is uniquely yours, in which we aim to empower. Did you know your skin is the largest organ in the body? For that reason alone, high-quality, natural ingredients should be a priority, not an afterthought – this should be accessible and available to all. It’s on us to take extra care of not only our skin’s wellness but also our overall well-being. Whether you’re just beginning your skincare journey or versed, everyone deserves to have their inner beauty glow.
We’re challenging the outdated concepts and frameworks that have limited what skincare could be. Just imagine if we all genuinely felt empowered to pursue our passions, inspired to shift cultures, or motivated to achieve a sustainable state of well-being. We believe it starts with your skin. Awakiin Beauty – made for all.